Project Description

Web site re-design and build



Project type

  • Web site interface re-design

Project Completion

  • 12/02/10

Project Duration

  • 6 weeks

Deliverables

  • User Centred (UX) research and analysis.
  • Interactive wireframe prototypes
  • 2D design versions
  • CSS / HTML templates.

UX Methods

  • Content strategy and structure (IA) Design
  • Wireframe prototypes
  • Usability testing
  • UI Design
  • CSS/HTML development

Tools

  • Photoshop
  • Dreamweaver (HTML / CSS)
  • Illustrator
Donald understands how the backend works and produced clear IA and great designs based on the user testing. He’s an absolute asset and was a safe pair of hands in what was a huge and very successful project.


As part of their major on-line restructuring, Cornwall Council asked for a new front-end design for the web site which would give clear and intuitive access to the vast array of new content and transactional services available to the citizens of Cornwall.

Working closely with key IT personnel at the Council, a series of requirements workshops and useability sessions were run with council staff and the general public to discover how visitors accessed existing Council web sites and how the user experience might be improved.

Through a number of iterative wireframing exercises and useability tests, an interface was designed that could allow the public to ‘personalise’ their on-line experience with the Council by specifying relevant content throughout various key pages on the site. ‘Modules’ of content and services could be switched on and off, moved around the page and edited.

The final design work was coded into HTML templates for integration with the CMS by the Council’s external IT / Development company.

Project type

  • Web site interface re-design

Project Completion

  • 12/02/10

Project Duration

  • 6 weeks

Deliverables

  • User Centred (UX) research and analysis.
  • Interactive wireframe prototypes
  • 2D design versions
  • CSS / HTML templates.

UX Methods

  • Content strategy and structure (IA) Design
  • Wireframe prototypes
  • Usability testing
  • UI Design
  • CSS/HTML development

Tools

  • Photoshop
  • Dreamweaver (HTML / CSS)
  • Illustrator
Donald understands how the backend works and produced clear IA and great designs based on our user testing. He’s an absolute asset and was a safe pair of hands in what was a huge and very successful project.

Results

The ability to tailor content to the personal requirements of the user proved to be very popular and traffic to the web site increased by 22% over a period of 6 months since launch.

On-line conversions on the new site also increased by 27%.

Since launch of the new site, Cornwall Council website has twice ranked No. 8 and No. 10 based on market share of visits among all UK websites in the Hitwise 'Government - Local Industry' category.

And the web site is still achieving recognition, being awarded 4 star status from web surveyors and IT professional body Socitm in 2015. Listed as one of the top 20 council websites in the country; in the top 5 of Unitary websites and one of the most used websites in the UK.

cornwall_hitwise2010_11socitm_logo